Plain-language definitions of the marketing terms that matter for home service contractors. No jargon, no agency-speak.
Google Maps Pack — The three local business listings that appear at the top of Google search results for location-based queries.
Review Velocity — The rate at which a business collects new Google reviews over time — one of the strongest signals for local search ranking.
Geo-Grid Rank Tracking — A method of measuring Google Maps rankings across multiple geographic points in a service area, displayed as a visual grid.
Lead Response Time — The time between when a potential customer submits an inquiry and when they receive a first response from the contractor.
Speed to Lead — How quickly a business responds to a new inbound lead — a critical factor in conversion rate for home service contractors.
Google Business Profile — A free Google tool that controls how a business appears in Google Search and Google Maps results.
Local SEO — Search engine optimization strategies specifically aimed at improving visibility in local search results and Google Maps.
Map Pack Position — A contractor's specific ranking within the Google Maps local results — positions 1, 2, and 3 receive the majority of customer clicks.
Review Management — The practice of systematically collecting, monitoring, and responding to customer reviews across online platforms.
AI Lead Response — Automated artificial intelligence tools that send instant, personalized responses to new customer inquiries on behalf of a contractor.
Nextdoor Lead Monitoring — Tracking neighborhood social network posts where homeowners ask for contractor recommendations, and responding before competitors.
Review Request SMS — A text message sent to a customer after a completed job asking them to leave a Google review, with a direct link to the review page.
Contractor CRM — Customer Relationship Management software designed for home service contractors to track leads, jobs, customers, and follow-ups.
Missed Call Text Back — An automated system that sends a text message to a caller when a contractor can't answer the phone, keeping the lead warm.
Local Pack — Another term for the Google Maps Pack — the three local business listings shown at the top of Google search results for location-based queries.