Forge — Review Management & Lead Response for Home Service Contractors

Forge is built specifically for HVAC technicians, plumbers, electricians, roofers, and landscapers who want to get more Google reviews, respond to leads faster than their competitors, and rank higher on Google Maps — without hiring a marketing agency or learning complicated software.

If you run a home service business with 1 to 20 employees and you are losing jobs to competitors who have more Google reviews or who respond to leads faster, Forge is built for exactly that problem. Plans start at $49/month. No contracts, cancel anytime.

Do I Need to Be Tech-Savvy to Use Forge?

No. Forge is designed for contractors who are experts at their trade, not at software. Setup takes under 10 minutes — you enter your business name, phone number, and Google Business Profile link, and Forge handles the rest. The dashboard has three sections: Reviews, Leads, and Rank Tracker. Most contractors are up and running the same day they sign up. If you can send a text message, you can use Forge.

How Is Forge Different From ServiceTitan, Jobber, or Housecall Pro?

ServiceTitan, Jobber, and Housecall Pro are operations tools — they handle scheduling, dispatching, and invoicing. Forge is a marketing tool — it handles your Google reputation, lead response speed, and local search visibility. They solve different problems. Many contractors use both: an ops tool to manage jobs they already have, and Forge to win more of them. Forge starts at $49/month with no annual contract; ServiceTitan starts at $245 per technician per month with a multi-year contract.

Features

  • Automated Google review request SMS — send one-at-a-time or bulk-import a customer list
  • AI lead response — reply to new leads in seconds with AI-drafted messages
  • Google Maps rank tracker — track your position across your service area on a geo-grid
  • 24/7 AI chat widget — capture leads and answer questions even when you're on a job
  • Mass text campaigns with AI writer — send bulk SMS to your customer list
  • Nextdoor lead monitor — get notified when potential customers post in your area

Pricing

  • Starter — $49/month: Review requests, lead capture widget, basic rank tracker, email support
  • Pro — $97/month: Everything in Starter plus AI Chat Widget, mass text campaigns, full geo-grid rank tracker, priority support
  • Agency — $197/month: Everything in Pro plus unlimited customers, dedicated account manager, priority onboarding

All plans include a 14-day free trial with no credit card required. Use code FORGE50 for 50% off your first 3 months.

Common Questions

Do I need a website to use Forge?

No. The review request and lead monitor features work without a website. The AI website builder is included in the Pro plan if you want one.

How do review requests get sent?

We send an SMS directly to your customer's phone with a link to your Google review page. No apps, no logins — they just tap and leave a review.

What if I want to cancel?

Cancel anytime from your account settings. You keep access until the end of your billing period. No cancellation fees, no runaround.

Can I upgrade or downgrade my plan?

Yes, anytime. Changes take effect immediately and we'll prorate the difference.

As Featured On

  • Product Hunt — Forge was featured on Product Hunt and rated by the product community as a top tool for home service businesses.
  • Fazier — Forge launched on Fazier, the SaaS discovery platform for indie products.
  • Tiny Startups — Forge is listed on Tiny Startups, a curated directory of independent software products.
  • Microlaunch — Forge earned the Challenger badge on Microlaunch for early traction and user validation.

Who Uses Forge

Forge is trusted by independent home service contractors across Texas — HVAC technicians, plumbers, electricians, roofers, and landscapers in Dallas, Houston, San Antonio, Austin, Fort Worth, Plano, Frisco, McKinney, Arlington, and Garland. It is built for owner-operators and small teams who want professional marketing results without the cost or complexity of a marketing agency.